At Casting Frontier, our online platform makes it easy for actors to submit headshots, acting resumes, and audition videos to casting calls from top entertainment and advertising casting directors and content creators. But if there’s one thing we’ve learned from helping actors build their careers, it’s that auditioning on its own is never enough. Making it as an actor is a long and demanding process, and one of the most important parts is promoting yourself. Not sure how to go about it? These tips can help. 

How to Do Self-Promotion as an ActorClose up self portrait of stylish, cheerful, attractive man shooting selfie in two hands, smiling at camera, standing in work place, station, having fun, timeout

Self-promotion is foundational to building an acting career, but it’s not as easy as it sounds. If you’re struggling to market yourself as an actor, here are a few strategies to help you reach the next level in your career:

Social Media:

These days, social media is one of the most important parts of an actor’s career. Social media helps you build your brand and name recognition, and while it can be a slow process, that’s what ultimately keeps you top of mind and leads to casting directors thinking of you. Fill your social media pages with high-quality headshots, sections of sizzle reels, and videos of performances, and make sure to publish content on a consistent schedule to keep it engaging. 

In addition to having a presence on social media platforms such as YouTube, Instagram, Twitter, and Facebook, it is helpful to create your own website. A website is a great way to create a branded online resume that lists all your credits and holds all your videos & headshots.

Get Your Materials Together:

It’s imperative that all of your “marketing materials” be complete and high-quality: this means things like …

  • Headshots
  • Your acting resume
  • Your video and voice clips
  • Your demo reel
  • Business cards

Make sure to keep these items current with new roles and acting gigs. If you work with an agent or manager, make sure you have reviewed all your marketing material together to get their feedback on the quality of what you have on hand.


Finally, don’t forget about people’s power. Networking is vital in the entertainment industry, so make a habit of getting drinks or coffee with other professionals in the industry. And crucially, remember to be nice to everyone you meet and never speak badly about others in the industry – you never know who’s listening, and you never know how it’ll affect your chances of getting your next acting job. 

Audition for Online Castings Today

Self-promotion is a difficult art to master, but it’s critical if you want to build a career as an actor. The important thing is to promote yourself all the time and at every opportunity. While you’re at it, don’t forget to take as many auditions and apply for as many casting calls as possible, as any role could be your next big break. Want to make that process easier? Our platform lets you connect with real casting directors easily online – sign up today!