In the old days, the key to success in the acting business was craft, luck, and charisma – but these days, Instagram is just as important as anything else on that list. Social media has become an essential part of any actor’s career, and in order to grow in the industry, you’ll need to grow your following. At Casting Frontier, we’re proud to help actors everywhere build their careers by connecting them with online casting calls and auditions at the click of a button, so we have a few tips for actors looking to increase their social media followings. 


How to Grow Your Social Media Following as an Actor


Good acting chops are essential to any acting job, but the truth of the matter is there’s no way to succeed without growing your socials. Here are a few simple tips to help you increase your social media following and move your career forward as an actor:


  • Content: Tricks and growth hacks are great, but at the end of the day, what matters most is the content. Make sure you’re publishing authentic, engaging content on a regular basis, ideally more than once per day. If you want people to follow you, your account needs to be worth following – plain and simple. Content is what makes that happen. 
  • Find Your Niche: To make your profiles even more effective, work to define a specific sensibility with the content you publish. Is your social personality irreverent and whimsical? Raw and honest? Distant and mysterious? Find a niche that feels authentic to you and stick with it. 
  • Comment & Reply: If you want to actively grow your following, you’ll also need to do outreach. But that means more than dropping double-tap and moving on. Search for accounts with similar followings to your target audience and drop genuine, personalized comments on the pictures. It may lead to a follow, a DM, or even a collaboration. 


In addition to building your brand and creating networking opportunities, your socials are also a place where you can add shots, clips, and highlight reels for any casting directors that come across your profile. Within the Casting Frontier platform, you’re also able to link your social media accounts to your profile, which is important because certain content creators may hire you partially due to your follower count. In any case, social media is a vital part of any acting career, and it’s something you should work on constantly.


Find Your Next Acting Job Online


These tips will help you grow your social media following, but it’s also important to keep auditioning for as many roles and acting jobs as possible. That’s where Casting Frontier can help. Our platform allows you to submit to dozens of online casting calls and auditions at the touch of a button, allowing you to connect with real casting directors and content creators easily. Take the first step: join Casting Frontier today!