Scarlett Johansson’s Early Challenges with Commercial Auditions

May 11, 2015

The first audition Black Widow actress Scarlett Johansson went on was a KitchenAid voice over when she was a child, and she landed the job. It would be the last commercial she booked for quite a while. She attributes this to her low voice which was an unusual fit to her appearance. Johansson says, “I could never book commercials because my voice was too deep, and I was this blonde, you know, kind of small enthusiastic kid, and then I’d open up my mouth and people would go, ‘Oh, do you have a cold?'” She felt she was unable to genuinely pull off the happy, uplifting sales quality that many commercials required as well. After repeatedly being rejected from commercial roles, 7-year-old Scarlett had a meltdown while waiting for a train with her mom. “When you’re auditioning that much as I did when I was a kid, you get rejected most of the time,” a 30-year-old Scarlett now reflects.

As fate would have it, that bout of tears became a pivotal moment in young Johansson’s life because from then on her mother decided to only bring her to film auditions. And young Scarlett’s competitive spirit helped lead her to the place where she fit in precisely for the unique qualities that held her back in commercials.“Very fortunately, I think I found sort of a niche in independent film which is much more forgiving than I think the mainstream film,”  Scarlett said. Her film debut was playing John Ritter’s daughter in the fantasy comedy North when she was nine years old. Since then, she’s enjoyed a lucrative, enviable acting career in film with her break-through performance being Lost in Translation; she’s also worked in voice-over, theater, TV roles and as a singer. Interestingly, in her adult life, Johansson is featured in several commercials for brands including Dolce & Gabbana, Eternity Moment, and SodaStream.

Scarlett Johansson is currently filming Captain America: Civil War, and you can hear her voice as The Jungle Book‘s Kaa next year.

https://www.youtube.com/watch?v=YO2fTlldqds