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Who Will Give A Leg Up on Commercial Casting?

October 7, 2012

Do you remember our halcyon days before the economic meltdown of ‘08 when titans like Coke and Pepsi went head to head in advertising wars? Circuit City battled Best Buy; Linens ‘n Things fought to the death with Bed, Bath, and Beyond; and Netflix dueled Blockbuster in a winner-take-all battle royal. And now, all that has changed. Many of the warring factions went out of business, taking their advertising dollars with them. Even the highest rated companies have scaled back on advertising in order to protect a lion’s share of NASDAQ earnings. This, of course, all has to do with the state of the global economy whose uncertainty is endlessly debated.

In case you’ve been living under a boulder of late, there is a presidential election on November 6, 2012. Being acting is your passion and your greatest dream, it behooves you to consider who will bring back those mega advertising bucks! Yes, nuclear weapons threatening human extinction is certainly urgent, genetically modified foods poisoning our children is of great import, basic human freedoms eliminated is a major concern, not to mention hotly contested topics like Big Bird becoming extinct. Granted, these are all valid issues–but what about your acting career?! Granted, I’m being a little facetious here, but honestly speaking, commercial advertising can be an actor’s bread and butter. So which candidate will best keep you employed, paying your bills, and empowering your dream?

As far as the world of commercial casting is concerned—a world that greatly affects your livelihood–whose economic plan might more effectively bring America back up to speed? If you have any opinions on this issue, please respectfully share your thoughts.