Viral Blunders

April 29, 2013

Rebecca Martinson, a Maryland University sorority girl had a big problem with her sorority sisters: Rebecca felt like her sisters weren’t showing the proper school allegiance and were definitely not representing Delta Gamma spirit during fraternity Greek Week. What followed was an expletive-filled, highly offensive, and inappropriate email to her sisters that would make Marilyn Manson’s corpse-white visage turn crimson. ‘Becca accused the majority of her chapter of being awkward, and boring, and weird–and that’s just for starters. The demure gentlewoman (not!) went on to physically threaten her sisters, saying she “will assault” anyone she deems “mentally slow” or anyone crazy enough to display good sportsmanship. “You cheer for our team and not the other one!” she ranted. The email quickly went viral spawning scores of parodies and a good deal of hate mail. Rebecca recently resigned from Delta Gamma amidst furious media attention and negative university PR.

You, as an actor, must be bold; you must push your career forward at breakneck speeds, and you will make mistakes–it’s just part of the process. But be forewarned: any project you participate in can go viral at any time. Be it an independent film, a music video, an industrial commercial, or just you and your friends out having a few too many drinks. I’m sure Rebecca had no idea her diatribe would get beyond the confines of her social club or her university; but the fact is her denunciation went uber viral in a matter of moments. So, take risks with your career, and allow yourself to be vulnerable–but be smart! Have a clear understanding of the project you’re undertaking and the possible ramifications. Art, by its very nature, is polemical so there’s a good bit of latitude here. But knowledge is power, and the more you know about any given project, the better.