Commercials Blog Posts

commercial auditions
Jul 19, 2019

3 Tips for Commercial Auditions

I have been doing commercials for 40 years, and hate to sound like one of those veterans who starts every sentence with..”back in the day”… But, back in the day…. when you went to a commercial audition, they would always… Read More

Killian McHugh, casting director & acting coach, on set.
Mar 21, 2019

Killian McHugh’s Guide To Acting Jobs & Commercial Auditions

For commercial casting director and acting coach Killian McHugh, teaching is not only a profession, but a calling. “I remember talking to a casting director about winning the Oscar,” he recalls. “I said something about if I won I’d never… Read More

Interview of House of Cards casting director Erica Arvold and Lincoln actor and acting coach Richard Warner.
Aug 12, 2017

Booking Without a Callback

While it’s the exception to the rule, sometimes actors book jobs without returning for a callback audition. In this video, House of Cards casting director Erica Arvold and Lincoln actor and acting coach Richard Warner discuss some of the circumstances… Read More

7 Ways TV Commercials Can Help Build Your Television and Film Career
Nov 15, 2016

7 Ways TV Commercials Can Help Build Your Television and Film Career

TV Commercials are the fastest way to get on national television, make great residual income and begin building a recognizable brand in the TV/Film casting community. The Actors Search! When you do a National Commercial, due to the hundreds of… Read More

Commercials – A Slice Of Life
Nov 14, 2016

Commercials – A Slice Of Life

  Hundreds of years ago (well maybe it just seems that long ago) I moved to Los Angeles to be an actress and a singer. Like most people, I was told the way to become an actress and get a… Read More

Oct 4, 2016

Four Questions You Never Ask In An Agent Meeting

1. “I’m looking for an agent to really work hard for me.” Reason not to ask: The agent will more than likely believe that you have unrealistic expectations of how often you should be getting auditions, and will become a… Read More

Aug 14, 2016

Tips For Kids To Win Auditions

  You know the expression “kids say the darndest things”? This is where the spontaneous, organic personality of the child can win them the job. Interview questions are almost always asked when a child auditions for a commercial, TV show… Read More

Jul 19, 2016

Availability & The Working Actor

Are you available? Wait. Before you answer, you might want to read the entire blog. Every actor I meet tells me they are 100% available to audition and to work. But then when some of them get the call, they… Read More

May 17, 2016

Are you Ready for your Audition?

You’ve memorized your lines. Great. That is a very important step, but it is only one small step of a larger process. Don’t shortchange yourself by skipping the rest. Below is a guide to help you cover the bases of… Read More

Apr 18, 2016

You’ve Won The Lotto (Part 3)

From a financial perspective, a single day of work on a commercial can be more lucrative than two weeks of work on a major motion picture with a star-studded cast. SAG-AFTRA scale on a commercial is $627.75 for an eight-hour… Read More

Apr 15, 2016

The Best Reasons You Didn’t Get The Part

Can there ever be a good reason not to get the part? I know that you’re probably thinking “No!” Trust me, that’s the wrong answer. I know that many actors walk into my office with one thing in mind, and… Read More

Mar 10, 2016

Actor, You’ve Just Won The Lotto (Part Two)

The sexiest choice isn’t always the smartest choice. The most frustrating thing for commercial casting directors is that there is very little recourse to hold an actor accountable for backing out of a booking. If we cancel an actor after… Read More

Feb 11, 2016

Actor: You’ve Just Won The Lotto (part one)

A recent Variety article by Jenelle Riley details the fortuitous path fledgling actor Jeffry Griffin took to land on screen with Ryan Gosling in a number of scenes of the hit movie The Big Short. I love hearing success stories… Read More

Dec 8, 2015

Personality Is The Key To Booking Commercials

Commercials. Some people fast-forward through them, some turn their nose up at them, but thousands of actors compete to be in them. Everywhere you look, you see commercials. Seriously. Think about it… in the movie theater before the main feature,… Read More