Well, Super Bowl LIV is officially over, the celebrations and heartbreak are setting in, and the Buffalo wings, chips and guacamole have all been devoured. All in all, about 100 million people tuned in to watch the 49ers and the Chiefs battle it out on the field—and they tuned in to watch the commercials. It’s one of the rare times when viewers actually rush to the television to see the latest batch of creative, comical, and often celebrity-drenched advertisements. With the Super Bowl being the most watched television broadcast in the United States each year, companies can always expect to shell out megabucks to showcase their brand to the masses. This year, the price tag was over $5.6 million per 30-second spot!

With that in mind, it’s worth taking a moment to reflect on some of the ads that stood out. Here are five of the best Super Bowl commercials of 2020, in no particular order. 

Budweiser’s “Typical American”

Does anyone want to be described as “typical?” Probably not. But Budweiser turns the word on its head by demonstrating some of the virtues of a “typical American.” There’s a firefighter hosing down a blazing forest fire “showing off his strength—so typical,” a Good Samaritan coming to the aid of a stranded driver caught in the snow, and a man wearing a “Free Hugs” shirt advocating peace amidst a chaotic scene. Over all, the ad showcases extraordinary individuals who represent the “best of America.” No celebrities can be seen in the series of shots (or Clydesdales, for that matter)—just real people doing their thing.

Reese’s Take 5 Super Bowl Commercial

Reese’s Super Bowl commercial for their Take 5 candy bar calls attention to the fact that most people have never heard of the sweet treat. It’s “the best candy bar you’ve never heard of,” according to the ad. If you’ve forgotten what an idiom is, this commercial will certainly remind you with example after hilarious example. Many people ranked it as the funniest ad this year. And it too does not feature any celebrities (which is refreshing). 

Little Caesars’ “Best Thing Since Sliced Bread”

Another lesson in idioms, Little Caesars plays around with the saying “It’s the best thing since sliced bread.” An executive from Sliced Bread Headquarters played by The Office actor Rainn Wilson loses his wits trying to find a way to compete with Little Caesars’ delivery service. Apparently, he gives up the fight and joins the competition becoming a pizza delivery man himself. Although a celebrity was used in the making of this commercial, many other actors were employed as well, which is always good to see. 

Hyundai Sonata’s “Smaht Park”

In the line of a family-friendly version of SNL’s “Sully and Denise” bits (starring Jimmy Fallon and Rachel Dratch), the “Smaht Park” commercial features celebrities speaking with exaggerated Bostonian accents. Chris Evans, John Krasinski, Rachel Dratch, and David “Big Papi” Ortiz react to the Sonata’s impressive Remote Smart Parking Assist, all the while pronouncing “smart” as “smaht.” The commercial is such a hit, many viewers are calling for a movie starring Evans and Krasinski to be made.

Google Super Bowl Commercial 2020 “Loretta”

An elderly man is trying not to forget his cherished memories of his wife, Loretta—the love of his life. Using Google’s Assistant, he calls on the device to show him photographs, play movies, and store his treasured memories of their years together. “Remember that I’m the luckiest man in the world,” he says. Many viewers are saying the ad made them cry because of the gratitude and love the man expresses for his wife.

What Super Bowl 2020 commercials did you find most memorable? Please share!

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