If a picture is worth a thousand words, then think of this: A video is 30 pictures per second. Do the math and it’ll make your brain hurt! Videos provide a 74% increase in your viewer’s understanding of your product, which in this case is YOU. In fact, videos increase a casting directors’ understanding of your capabilities far more than pictures (headshots), and text (resumes). Surprise, they also increase the likelihood of a callback.

As a producer of award-winning webisode series for channels like HBO, Showtime and Comedy Central, and iconic brands like Intel, Wal-Mart and Chevrolet, I’ve cast hundreds of projects. And while a headshot is a good initial snapshot, your videos tell a deeper story about you, your talents, and your audience.

Here are 4 simple strategies on how web videos will help you get more callbacks:

  1. Hang Out Where a Casting Director is Likely to See You: Callbacks are great, but first you have to book auditions, right? In the 21st century, A-list agents and casting directors are combing the Web (especially this site!) for the next big thing. New Media is forcing traditional media decision-makers to spend more time online, so your online presence really matters. Think about it; if you were a busy casting director, would you rather click a button on your phone, or schlep out to somebody’s one-woman show? I’m not knocking one-person shows, but you usually can’t go see them while you’re in your underwear.
  1. Social media stats matter: We’re all artists and we all want to go by intuition and feeling. But nowadays, funding and casting decisions are more and more based on social media metrics. I recently cast a web series starring Chazz Palminteri. He wanted fresh young talent for his supporting cast. Out of the available actors who we knew could handle the roles, we viewed their social media stats to gauge “eyeballs”: YouTube subscribers, Facebook subscribers, Instagram followers. (In that order because our series will launch primarily on YouTube.) The more views an actor has, the more views we’ll get by parlaying his or her audience to our project. More views = more followers = more revenue. If I have two actors up for the same role and one has a million YouTube followers and the other has a hundred, I’m going to give it to the one with the bigger following. It’s built-in press and promo!

 

  1. Web Series trump Web Videos, which trump ridiculously long student films, which trump demo reels: Wait, whuuuut? You put so much effort and resources into creating the perfect demo reel. You even cut it to popular music tracks. But does it truly demonstrate your acting abilities? From a casting-POV, watching you read the line, “You’ve got it, boss!” on your demo reel is still only a fraction of what you’re capable of. However, watching you act the heck out of an entire web series reveals a lot more about your range.

 

  1. DIY because no one else is going to do it for you: We all have our dreams, and we’re all working hard for them. So do your friends. Which means that as much as they love you, they can only devote so much time to creating something FOR you. It’s much easier for them to help you with something that you’re already creating. Then they can jump on that train and stay on as long as they feel like it. But since you created the project, you’re the engine. So create a project that’s a win-win for you and your friends, or a solo web video series that stars only you, and you will get results. Results are waaaaayyyyy better than excuses about why you didn’t get results.

So what’s the solution? Create your own web series. Your first efforts will probably suck, but so does everyone else’s. If you’re as talented as you tell your parents you are, you’ll keep getting better and better at it. Once your web videos are great, you can pimp the heck out of them and start getting subscribers… and more callbacks.

How do you start? You can read a book on it – mine is under $10. http://www.youtubesuccessin5steps.com. Or, you can do a once-a-year workshop at Chapman University this summer from the professor who launched numerous web stars including Freddie W (Freddie Wong) with 3 billion hits and two series on Hulu. The workshop meets every Friday for six weeks: July 14 – Aug. 18th. Check out the testimonials (or sign up) here: http://www.funlittlemovies.com/webvideoclass.html

If you’re a member of Casting Frontier, you can waive the $2,280 tuition and just pay the registration fee. This deal includes the classes, info, lights, cameras, sound, studio, editing equipment and locations available at Chapman, which is in the Top 10 film schools on Earth according to the Hollywood Reporter. Numerous hit web series and YouTube stars have come out of this class since I started teaching it in 2004 at USC — including Bernie Su, who holds two Prime-Time Emmy Awards. So, jump in now! Or fine… let your dreams wait until next year. The world probably won’t blow up by then.

To waive the tuition, please CONTACTProf. Frank Chindamo Email: [email protected]


 

Professor Frank Chindamo is the founder of Fun Little Movies and is one of the world’s top producers of comedic Advertainment videos for the web and TV.  He’s an authority on mobile and online entertainment and the new Curriculum Coordinator/Instructor of New Media at Columbia College, Hollywood.  Frank is also the Adjunct Professor of web video at USC, UCLA, and Emerson College, and he was awarded Adjunct Professor of the Year at Chapman University’s Dodge College of Media Arts.  His students have included Primetime Emmy Winner Bernie Su, billion-hitter Freddie Wong, and5SecondFilms.  In 2016 he was voted Adjunct Professor of the Year at Chapman University’s Dodge College and won the 2016 Distinguished Service Award from the Caucus.  He co-authored the Amazon release, “YouTube Success In 5 Steps: Five Steps. No Limits” and serves on the Board of Directors of the International Academy of Web Television.

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Written by Frank Chindamo