What do you do when you first approach a script? Think about it. What’s going through your head? Are you thinking, “How should I say this?” Or maybe it’s, “I have no idea what they want from me. I wish I had some direction.” Do you find yourself ramping up into your performance and trying to accommodate direction you never got in the first place, then settling on a delivery that only pleased your comfort zone? Well, you’re not alone.

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Regardless of your experience level, most talent settle for ‘good enough’, especially when we’re trying to turnaround 5 or more auditions a day from their home recording set ups. No wonder the failure rate is so steep for voiceovers. To add to this it’s very likely you’re attacking every audition with the same cadence, tempo, volume, and possibly even the same inflection, whether it was appropriate or not. Mostly out of habit more than anything else. The problem with this approach is it’s no approach at all.

Proper technique training develops performance agility, expression, and, among other things, challenges your imagination. It does if you’ve coached with us, that is. Much like circuit training fine-tunes your physical acuity with continued use, technique training conditions your performance muscle. You can’t expect to run a marathon if you don’t train. And, if you consider what your conditioning has been up till the present, coaching adds value to who you are and instills stamina to go the distance in your career. This is why every skill level benefits from proper coaching.

It’s always a challenge to bite the bullet and commit to training, and not just from the onset of your career. All talent need a couple of good coaching sessions no less than twice a year, especially once you’ve been given an approach that allows you to consistently discover the very best performance options and you’re able to fluidly adapt to direction when its offered.

Granted it’s commonly considered there’s no single approach more effective than another. However, that line of thinking tends leave far too many talent without any effective approach whatsoever.

‘Winging it’ isn’t professional because it’s unreliable, and could explain why there are so many one-hit wonders in this profession. You need training.

Every reputable agent, producer, and director wants to be reassured you’ve been well trained as a talent. Natural ability is never enough. Without an effective approach, the adage ‘vision without execution is hallucination’ applies. Technique gives you a process that might not be immediately intuitive, but will achieve improved results in your performance when applied with some routine. It takes practice!

The fact remains that in nearly every performance scenario you’re expected to offer options, rather than a single, solitary take. But, left to your own devices, if you inadvertently condition yourself to only deliver one repetitive performance option, then you will limit your delivery options and only be capable of a single solitary delivery. What makes you valuable as a talent, above all else is the simple fact that you’re capable of a limitless number of remarkable deliveries. Make it your mission at the onset of every audition and every session to discover just a few of them. It’s what you’re paid to deliver. No one is interested in hiring a robot. You’re paid to have a pulse.

Our goal, when we coach, is to man you with exceptional techniques and tools that will condition you to deliver your best while developing your ability to self-direct. Mastering these techniques will make you indispensable to every production you’re involved in, regardless the medium.


kate_mcclanaghan-jpg-644x0_q100Kate McClanaghan is a casting director, producer, and founder of both Big House Casting & Audio (Chicago and Los Angeles) and Actors’ Sound Advice. She’s a seasoned industry veteran and actor who has trained actors and produced demos for more than 5,000 performers over her 30 years in the business. 

McClanaghan has cast and produced thousands of national commercials, including spots for McDonald’s, J.C. Penney, State Farm, Sprint, Chase, and IBM, to name a few, and has produced documentaries and assorted narratives for the likes of HGTV, Discovery Channel, and A&E.

McClanaghan’s unique, custom-tailored approach to establishing, expanding, and maintaining a professional career as a working actor and voiceover performer is detailed in her book “The Sound Advice Encyclopedia of Voice-over & the Business of Being a Working Talent.”

For more information, please visit: http://voiceoverinfo.com

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